We Help Businesses Move Beyond Spreadsheets
Back in early 2022, our founder Tsvetelina Petkova was watching a family friend—a brilliant shop owner—spend weekends manually reconciling invoices in Excel. The shop was thriving, but the owner looked exhausted.
That conversation sparked something. Why were so many capable business owners trapped doing work that software could handle? Not because they lacked ambition, but because most financial tech felt designed for accountants, not entrepreneurs.
So we started FocusLogen with a simple goal: make financial digitization actually accessible. Not "user-friendly" in the way tech companies say it—actually usable by people who have better things to do than learn complex systems.
How We Actually Work
Our approach isn't about pushing software. It's about understanding where your time goes and finding realistic ways to get some of it back.
We Listen First
Most consultants arrive with solutions. We show up with questions. What's eating your time? Where do errors happen? What have you already tried? Your answers shape everything we recommend.
Small Steps Matter
We've seen too many "digital transformation" projects collapse under their own ambition. So we focus on one process at a time. Get invoicing working smoothly before tackling inventory. Build confidence gradually.
Real Training Included
Implementation isn't finished when software goes live. It's finished when your team actually uses it comfortably. We stick around for the awkward learning phase—that's where success actually happens.
What Guides Our Work
Honest About Limitations
Digitization can't fix every problem. Sometimes your process needs refinement before any software will help. We'll tell you that—even if it means less billable work for us. Better to hear it upfront than discover it six months in.
Built for Your Reality
We work with businesses operating in Bulgaria's specific regulatory environment. That means understanding NAP requirements, local banking peculiarities, and the particular challenges of working across both domestic and EU clients.
Support That Actually Responds
When something breaks or you can't remember how to do something—which happens to everyone—you should get help quickly. We answer emails within 24 hours on weekdays. Usually faster. And in plain language, not tech jargon.
Learning Together
Financial technology changes constantly. We don't pretend to know everything. When your needs push us into unfamiliar territory, we research solutions and bring back options. Your challenges make us better consultants for future clients.
Meet the Person Behind FocusLogen
We're deliberately small. That means when you work with us, you work directly with someone who genuinely cares whether your implementation succeeds.
Tsvetelina Petkova
Spent seven years doing financial operations for manufacturing companies before transitioning to consulting. That background matters—I remember the frustration of systems that seemed designed to make simple tasks complicated.
Started FocusLogen in March 2022 after one too many conversations with business owners who felt trapped by their own financial admin. Now I spend most days helping companies in Lovech and across Bulgaria find realistic paths to digitization.
Outside work, I'm usually reading mystery novels or attempting to keep my balcony garden alive. Results on the gardening front remain mixed.
Let's Talk About Your Actual Needs
No pressure, no sales pitch. Just an honest conversation about where you're stuck and whether we can actually help. If we're not the right fit, we'll tell you that too.